A leading sanitaryware manufacturer launching a new solar water heater brand and wanting to establish trade relationships with resellers.
Industry: Equipment Manufacturing
Turnover: SGD 75 Million
A leading sanitaryware manufacturer wanted to launch a new product in the solar segment. As a new product in the new brand, the company wanted to take mileage out of the digital to generate enquiries for distributors in Tier 2 & Tier 3 Indian towns and Tier 1 African countries. The target group of people is solar aggregators who can use this product to uplift the brands they deploy and the esteemed brand mileage of the company for up-sale.
CHALLENGES WITH THIS PROJECT:
T2 & T3 towns in India = 200 + T1 African countries = 4
A handful of clients per location
Hard to find the target group in Digital medium
Engagement spillage will be high
Consumers association with the brand in different segment